Running a luxury guest ranch or adventure resort is no small feat. You’re busy busy, wearing ALL the hats and welcoming discerning travelers who want more than just a vacation – they want an unforgettable experience.
But here’s the truth: no matter how spectacular your property is, if your story isn’t told well to start with, you’re leaving bookings on the table.
That’s where hiring a professional luxury and adventure travel writer like me, to write, edit and/or audit your website and blog comes in!
You already know your guests crave authenticity, connection and inspiration, and it starts with the words they read on your website, in your brochures and across your social media. Cutting corners on your copy isn’t just risky; it could cost you the very guests you’re trying to attract.
Here’s why partnering with an experienced and professional ranch vacations travel writer is one of the smartest investments you can make for your ranch or resort. Read on!
Here’s the skinny: you’re a busy business owner with very little time to spend in front of the computer, or are working on other projects around the ranch, but need to have your website, social media or marketing copy written or updated.
Should you give it a go just to get it out the way...?
Don’t be so hasty, your ranch vacations business depends on what people read about it!
SEO travel writer for guest ranches
Specialist ranch vacations copywriters, like I, will satisfy Google’s ever-changing needs, (SEO anyone?) – the algorithms may change thousands of times a year (and no-one is ever told how or when), but the best travel writers will always be ready with the latest tools and tricks of the trade.
Professional editing & proofreading
If you hire a professional copywriter, editor and proofreader for your ranch vacations business, you can be sure that your copy not only reads well, reflects your brand and sells your adventures, but I will make sure its grammar, spelling and punctuation-perfect, too.
There’s nothing more unprofessional-looking than a website or social media post with glaring spelling mistakes.
The best travel writers for dude ranch vacations
Experienced freelance travel writers like myself have a different perspective of your business to that of yours, the owner’s and will approach it with fresh eyes.
I've actually been invited to live and breathe real guest ranches as a (solo female) traveler, and know exactly what is and isn't good.
Read about my solo female ranch vacation to Montana!
Trust me, there is such a thing as being too close to something, and a professional copywriter will be able to write for you AND your customers without being biased.
Expert editing and writing services
Need to free up time to work on other things around the ranch, but know you need to get this copy written and published or posted? Don’t push it to the backburner and say ‘Mañana mañana’, hand it over to an expert.
With 15 years of writing for the ranch vacations industry behind me, I understand all the multi-faceted parts that make ranch vacations what they are today.
Hiring me to do your writing and editing means you can get on with the things you need to do, whilst sitting safe in the knowledge your important words are in the hands of a guru.
Professional research
As a professional freelance writer, I will put in the ‘donkey work’ (translate: subject research, SEO research, fact-check your names, statistics and claims, edit and proofread. All on top of the actual writing!)
(Told you hiring a copywriter would save you time).
Media marketing
A copywriting expert is able to produce varied content across different media.
For example, you might need web content written, social media posts curated, marketing collateral created, adverts, magazine articles and more!
A good copywriter should be able to adapt to most media.
Get engaged
You don’t want to be paying people to read your stuff, right?
I, a professional travel copywriter, will create natural, engaging material that will organically bring in peoples’ eyes and drive traffic to your website.
Saving you money
Should you hire a freelance copywriter or go with a media company? Going with the big guns will almost certainly cost you a fair bit more than if you go with a solo-preneur. Here’s why: these big companies will very often outsource copywriting projects to freelancer writers anyway...
...And then they will charge you the cost of the freelancer fee, PLUS a fee for their ‘services’. No brainer, right?
My tip? Just go straight to the freelance writer
Professional travel freelance travel writer + editor
It’s my job. It’s what I've spent 20 years doing (and earning money for, of course!)
Just like you would hire a professional counsellor, dentist, lawyer, car mechanic, plastic surgeon, tattooist – why wouldn’t you hire a professional writer for your business (the thing that earns your money and keeps you alive)?
Think about that for a minute…
Invest in your business
Hiring a copywriting specialist is an investment in your business. They’re often fun, imaginative individuals with a great passion for what they do and this will translate to your projects.
Establish a good rapport and you’ll be able to call on them time and time again as your business develops, and your needs change.
Did these top tips help you understand why you should hire a copywriter over just banging something out yourself?
If, now, you’re ready to rock and want to get hiring, click here and meet your ‘Miss Write’
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Author: Kate Hammaren, Freelance Writer & Editor
Get to know Kate here
